Surefire
But aren’t they overthinking this whole marketing thing? I mean, it’s all scientific, with charts, and data, and conferences and so on. How long before we see a black belt in Six Sigma Lean Marketing? I’m working on a new theory that really simplifies marketing. All of it. Goes like this:
All you need to sell something is sex and puppies.
That’s it. My assertion is that, alone or in combination (…), sex and puppies reach every conceivable human demographic. There’s not really a need to make up marketing claims, which are largely lies anyway, or to devise intricate brand management strategies. Sex and puppies. That’s it. Think about it.
Oil filters? Sex. Pajamas? Puppies. Xerox copiers? Sex. Health food? Sex. Paper towels? Puppies. Tax preparation services? Sex, obviously. Toyotas? Both, depending on the model.And so on. Very easy.
February 15, 2008 at 9:08 pm
I wonder if sex could sell more dog food, or if puppies would sell more KY Jelly…
February 17, 2008 at 9:20 pm
…..
reallllllllly does not want to think about: puppies selling KY Jelly.
RG, when did you start brainstorming for the man?
February 19, 2008 at 12:52 am
I defy any of you to name a product that cannot be sold by sex, puppies, or both.
February 24, 2008 at 7:36 am
*snort*
Puppies chosen over kitties.
Heinous.
February 26, 2008 at 9:38 am
Okay, here’s a couple challenging products that would be hard to wrap a sex and or kitties campaign around:
1. Laxatives. The drool factor of sex is pretty much canceled out by the knowledge of the laxative effect, and kitties? Yeah, I don’t think that’s going to work either.
2. Remember those squeeze thingies that parents used to suck the buggers out of their infants nose because they were still too young to know how to properly blow? I think if you try to sell that one with kittens, the parents might look at you odd.
February 27, 2008 at 12:40 pm
[...] A comment on my sex and puppies “marketing is stupid” post defied me to sell laxatives using sex or puppies. Okay. Let’s do laxatives. We’ll make [...]