Archive for February, 2008

Dull

Posted in Uncategorized on February 29, 2008 by ridin

News- and media-loathing-wise, it’s a dull Friday. The presidential election looks like it’s going to keep grinding along regardless of its near-total irrelevance to you and me. The economy continues its apparent descent into some sort of stagnation, doldrums, snit, funk, whatever. Commodity prices are up, including coffee and of course oil, driven in part by the perpetually weakening dollar. The LA Times is running a weak story on how much rich people pamper their pets–this is news? No one with any sense at all gives a shit about Prince Harry in (or out) of Afghanistan, and your home is still worth less than it was when you bought it, if not more so. Even the marketing rags and the Wall St. Journal don’t have anything new and interesting to write about. It’s going to be a sunny 65 degrees in ABQ today and I’m feeling too good about life to really generate much in the way of homegrown loathing.

When you take into account the above, the big picture is gloomy. The best possible thing you can do? Ignore it altogether! You can’t do anything about it anyway! Why worry? Focus on the people around you and the things that are meaningful to you.

So go outside. And be alive this weekend!

Nature

Posted in Uncategorized on February 27, 2008 by ridin

A comment on my sex and puppies “marketing is stupid” post defied me to sell laxatives using sex or puppies. Okay. Let’s do laxatives. We’ll make one up called “Nature-Ease”, which we’ll say is an organic laxative suitable for children, in smaller doses, and adults, in larger ones.

Magazine ad (full page):

Full-color photo of a puppy looking wistfully out of a window at a sunny, green lawn outdoors. But the window is closed; the puppy’s looking out from between the panes.
Caption: When you’d really like to go…
Copy: For those times when you’d really like to go, but just can’t…Nature-Ease will relax you the natural way. Let Nature-Ease transform your discomfort into freedom. Our organic laxatives are formulated from nature’s ingredients, so it’s gentle on your system, and are recommended by doctors for adults as well as children as young as five years old. Nature-Ease will get you up and around again!
Small photo, inset at bottom right: the same puppy, running around happily in the sunshine
Product photo
Organic logo

(Small print: cautionary statements, disclaimers, etc.)

Easy.

TV commercial:

Same breed of puppy, sitting in a corner on a hardwood floor, looking forlorn. The lens has a slightly sepia filter.

Voice over (a woman):
Are you feeling…stuck? Can’t get up and around? Sometimes we all need to get up and go…[sad tone]…but just can’t.

Pan back to a living room, clean, nicely furnished. Sepia filter quickly fades out. Predominant colors are white, pale blue and pale wood. A cute little girl is sitting on a sofa, looking unhappy. Her mom is next to her, looking concerned. The mom is a total MILF.

Voice over: When you’re unable to go, don’t worry. There’s a remedy close at hand. And it’s all natural, so it’s gentle; and doctor-recommended, so you know it’s safe.

In a sunny kitchen: mom leans over the counter to offer daughter a teaspoon of Nature-Ease. The bottle is shown prominently on the counter. The girl makes Bambi eyes and gratefully opens and swallows; mom’s blouse is undone to the third button.

Voice over: With Nature-Ease, you and your loved ones can relax. Our special formula works in just minutes, delivering an organic, natural remedy…so you can get on with your day.

On the kitchen floor: the puppy cautiously noses its water bowl; then eagerly starts drinking.

New location – the yard – a sunny lawn. The indescribably cute puppy is happily playing with a ball.

Voice over: Nature-Ease is the all-natural laxative, carefully crafted from time-tested ingredients, so you know it’s right for you and your loved ones. (Then the voice does all the medical disclaimer stuff about consulting a doctor, not getting erections or whatever.)

The little girl and the puppy are playing tug-of-war with a fluffy doggie toy. Product picture fades in at bottom right of screen as announcer concludes,

Voice over: Nature-Ease. The natural way to get yourself up and around again!

Fade out

Yeah, I still need a job. So fucking what…? :-D :-D :-D

Meltdown

Posted in Uncategorized on February 25, 2008 by ridin

Consumerist has a really weird little stick figure slide show explaining the sub-prime mortgage meltdown. It uses bad words and gets pretty funny around slide 28. Just suffer through the investment banking part.

Moving

Posted in Uncategorized on February 25, 2008 by ridin

I’m eighteen years old, a sophomore in college. My major is Japan Studies, and I decide that in order to really learn Japan, I’ll tour it by motorcycle. I bug a senior until he teaches me to ride dirt bikes. My parents are uneasy but they give me a leather jacket for Christmas. Using the money I’ve earned at holiday and summer jobs, I buy my first bike, a small Yamaha, from another senior named Colleen. The feeling of riding is breathtaking, liberating. My freedom of movement depends only on something I can fix myself. It’s a marvel, and every time I get on the bike, something lifts me.

I’ve just turned twenty. I’m taking my junior year off and touring Japan. It’s a far more demanding place to ride than the US, and through constant challenge, my skill level is way above what it would have been had I not come. My possessions are limited to what will fit on the machine, and that’s a wonderful feeling, freedom through restriction. It’s December, in the middle of Tokyo, and a car has just made a perfectly legal but incautious right turn in front of me. I hit his rear door hard enough to crumple it and bend my forks. He never saw me. The police arrive and determine the driver is at fault. While his insurance company arranges repairs, I, battered, take the subway to a friend’s. On the train I meet a Malaysian girl and we become passionate lovers for the week it takes the shop to fix my Suzuki.

I’m twenty-one, back in the States, and it’s summertime and I have the best job I ever had—maybe the best I will ever have. I’m a security guard for a huge private estate in Greenwich, and my job is to patrol the woods and fields on a dirt bike. I’m equipped with a walkie-talkie and a pair of binoculars. I also bring to work a birding book and a lunch, and for this I earn $10.00 an hour. When I check the boathouse on my rounds I stand still, arms spread, as swallows dart and swoop perilously close trying to chase me away: featherlight miracles of speed and maneuver. There is nothing more I can ask of an employer. I’ve just rounded a corner on one of the small, curvy roads bordering the property, and right before my eyes a young girl comes around the turn way too fast and flips her car. It comes to rest on its roof, a bulky sedan with its wheels still turning, like a turtle on its back trying to get up. I help her from the vehicle and seat her by the side of the road—she’s unhurt—and while she has hysterics I radio for the police. I give them my statement when they arrive and then ride back into the woods.

I’m thirty-one and soon to be a father. I’ve ridden constantly since I was eighteen. But now my wife wants me to stop, for the baby. I’m in grad school and money is tight, so I agree. We’re in frosty upstate New York anyway, far from the Southwest where we used to live and the riding was good all the time. I sell my current bike without regrets. Those come later.

By the time I’m thirty-eight it’s all different. We’re back out West, in New Mexico, the owners of a struggling small business. Two daughters, now. I ask my wife the Question, and she doesn’t say no. The next day I borrow someone’s Yamaha sportbike and go to the motor vehicle department to get my motorcycle endorsement. I haven’t even sat on a bike in the intervening years. I pass all tests with ease. It’s literally like I never stopped. The balance, the control, the smoothness…it’s all still there. It was sitting in my brain and my muscles, just waiting to be called upon. I buy a new motorcycle, my first brand new one ever. This begins a couple of years of intense riding, all over the West, long, long solo trips. Something is pulling me into the spaces where I’ve never been before. Meanwhile my marriage is fraying and I never see it.

I’m forty. My finances are in shreds and I’m living with my parents back in Connecticut. My wonderful, wonderful children are living all the way across this big country. I still have the bike. I’m coming around a corner on a back road near Ridgefield and the van right in front of me loses control, overcorrects, slams into a pole, and flips over. I swerve—plenty of room—kill the engine, slam down the kickstand, and dash over to help the people get out of the van. It’s hard to get the door open, car doors are heavier than people think and lifting them up overhead takes effort. The police arrive and I give them my statement, and then ride home.

My bike has almost no chrome on it and it’s kind of a weird design, but it’s so tall that I can see ahead over traffic, and I can see what you’re doing in your SUVs when you should be paying attention to the road. And to me. Full-face helmet, Kevlar and carbon fiber gloves, ballistic nylon jacket with augmented armor, and work boots are the minimum gear I ride in. I took the Motorcycle Safety Foundation’s Basic and Advanced courses; they were easy. The street is the challenge. When I’m riding, there’s not room for anything else to happen. I fear you, I want to escape you, I can’t get away from you. This level of alertness consumes me when I ride. Open places are rare but they pull like magnets.

The news tonight had another story about a motorcyclist killed. Forty-two year old guy, wearing his helmet, not speeding. Car turned in front of him. “It was probably turning left,” I say absently. My mom watches. I know what she’s thinking. I’m thinking, He should’ve been watching for the left turn. That accident I had in Tokyo was the last one I ever had on a motorcycle, all these years. I know I’m good. Very good. Because I’m very careful, always. I don’t believe in luck, but I do believe in the odds. Is there an accident out there, waiting for me? Has it been biding its time, patiently, all these years? Are the near misses brushes of its finger; gestures; flashes of impatience? Or merely reminders that it hasn’t forgotten about me?

I’m getting older. In a couple years I’ll need glasses. My back sometimes aches after a workout, or for no reason at all. I can muscle my tall bike around with ease. But in fifteen years? Twenty? Still, it pulls me. The bike is pulling me, past where I was, always beyond. It’s so good when I ride. I wish I could explain it to you. It keeps owning me—not just the motorcycle, but the reflexes inside me, the ones that never quit. I don’t know why they’re there. I guess sometimes I wish it would stop. One day, one way or another, it will.

[Edit - written November 2007] 

Labor

Posted in Uncategorized on February 20, 2008 by ridin

More evidence that humans are, as a Cornell acquaintance doing post-doc research in NYC once put it (only half in jest), “genetically designed to be half-starved laborers.” A Harvard study of over 2,000 men commenced in 1981 has found that old men are likely to live longer if they: watch their weight, exercise regularly (and apparently, the harder the better), avoid diabetes, don’t smoke, and watch their blood pressure. The men were 72 years old when the study began…suggesting that it’s never too late to start helping yourself. Go you!

rrrg.

Posted in Uncategorized on February 19, 2008 by ridin

Well, this week’s not starting out quite so well as previous ones have. My temp job out at the casino is over, but I’ve just found out the planned replacement (more money, in ABQ) won’t happen. Hmm. That’s a little tense-ifying…what to do?

1. Pay next month’s rent now, while there’s money in the account.

2. Buy tickets for the kids and myself to ALT’s production of The Complete Works of Shakespeare (Abridged) now.

3. Worry about future…and join a gym.

Yes, as the four of you who read this mess regularly know (actually, make that three of you, ever since the oddly overheated Katarina B. was invited to take a powder), exercise makes (practically) everything better. But which gym?

There are plenty of attractively priced choices, but I don’t want to drive to a gym to work out. Yet Albuquerque is so sprawled that there are only two choices within reasonable jogging distance. I can’t fix the city’s sprawl–not without a large and enthusiastic demolitions crew and access to a merrily obscene quantity of explosives–so I’ll have to use my feet. New Mexico Sport and Fitness (or something like that) has a downtown location geared towards corporate accounts and rich people. $229 to join monthly and then $78 per month. Otherwise $78 per month with a 12 month contract. Ugh.

So it’s off to UNM, where a friendly Anonymous person from Duke City Fix suggested I look into registering for a weightlifting class. Moi? Yet more education? But apparently the deed can be done for $10 admissions + $190 for an eight week weightlifting course. OR $190 for a 16-week course in something else; but I need to look into whether that something else has to be one of those awful things where you have to show up on time at a prearranged time. {shiver}

Anyway. Pay now, while there’s cash, and work out the stress. Something better will come.

P.S.: Fun Fact: The word “Nickels” is misspelled on every parking meter in downtown Albuquerque. You fucking idiots.

Mist

Posted in Uncategorized on February 19, 2008 by ridin

“I never submitted the whole system of my opinions to the creed of any party of men whatever in religion, in philosophy, in politics, or in anything else where I was capable of thinking for myself. Such an addiction is the last degradation of a free and moral agent.” ~ Thomas Jefferson

So I just saw The Mist, for $2.00. I had read the novella years ago. The movie did a good job at suspense, but spent too much time on the annoying religious maniac woman. There was also an excess of closeups and slow motion tracking shots. In all, however, I’d recommend it. My two main takeaways were (of course) religion is bad; and don’t shoot your children. Both of which I’m pretty sure I already knew, but it was a fun way to spend a dollar an hour.

 ”Question with boldness even the existence of a god; because if there be one he must approve of the homage of reason more than that of blindfolded fear.” ~ …yep, Thomas Jefferson again

Mind

Posted in Uncategorized on February 18, 2008 by ridin

In a development that should surprise no one but make everyone feel at least slightly uneasy, AdWeek reports marketers are devising ever more subtle ways to intrude upon your mind and body to produce the wallet-opening response they crave. Now: increasingly accurate use of EEGs and biometric data to fine-tune ads. What to do? Shop consciously: know what you want to buy and why. The ability to do so will be rooted in your dispassionate research, your healthy sense of skepticism, and your own self-confidence. Buy what you want, when you want, and why you want to.

(Also in the current AdWeek: a stupid article called “Why Microsoft Thinks Big is Better.” Slow news week, boys? I mean, honestly.)

Surefire

Posted in Uncategorized on February 15, 2008 by ridin

But aren’t they overthinking this whole marketing thing? I mean, it’s all scientific, with charts, and data, and conferences and so on. How long before we see a black belt in Six Sigma Lean Marketing?  I’m working on a new theory that really simplifies marketing. All of it. Goes like this:

All you need to sell something is sex and puppies.

That’s it. My assertion is that, alone or in combination (…), sex and puppies reach every conceivable human demographic. There’s not really a need to make up marketing claims, which are largely lies anyway, or to devise intricate brand management strategies. Sex and puppies. That’s it. Think about it.

Oil filters? Sex.
Pajamas? Puppies.
 Xerox copiers? Sex.
Health food? Sex.
Paper towels? Puppies.
Tax preparation services? Sex, obviously.
Toyotas? Both, depending on the model.

And so on. Very easy.

Subscribe

Posted in Uncategorized on February 15, 2008 by ridin

A slow Friday at work…even for temporary me…so we resort to Advertising Age for a dose of marketing & media loathing. Let’s watch!

Outside Magazine, up the road a bit in Fanta Se, announces they’re doing away with those intensely annoying subscription inserts. Yay! When was the last time you used one to subscribe to a periodical? Yet when was the last time you mentally groaned when one (or many) fluttered onto the ground from a magazine you were perusing…?

Their most e-mailed article of the day includes a poorly-thought-out, and just plain weird, graphic on What Women Want (online). Roll over her thigh: it’s about pay for play gaming. Her upper arm: frequent shopping. Huh? Her left elbow: parenting. The inside of her right kneecap: healthy living. What the hell were they thinking? I’ll tell you what they were thinking: Uh, we got all this data and we can’t really put it in pie charts. Well, get a picture of a hot chick in a black T-shirt! Yeah but how do we match up this data to her? Dude–it doesn’t matter. Everyone will click on her body parts to find out what they say.

They also have an AdAgeChina. (Who knew?) Their headline piece is about Disney using Mickey to tie in to the Year of the Rat for its China campaigns. I thought he was a mouse, but whatever. Right next to it is an opinion piece noting the scarcity of rats in advertising this year because they’re just not CUTE like other Chinese zodiac animals. Yours truly is quite confident there’s no more alluring Chinese zodiac animal than the Horse; and not just because I am one. They’re just cuter than rats. And Mickey. And…snakes and roosters and boars and whatnot.